iOS App for Pinterest Updates and what Bloggers need to be aware of
So overnight the iOS App for Pinterest Updates and suddenly you need to look at what you do as a blogger and your pinning strategy there are some real changes. I like it but these changes will make a difference on how I pin and schedule pins using tailwind and you should be aware of them as well because the biggest change after the speed will make a big difference to your account.
In the past, the app’s have appeared very much like the desktop version showcasing your boards in the order which you placed them. But, with the app updates how you order your boards was irrelevant (ONLY IN THE APP at this point!). Instead of nicely ordered boards that you can showcase off you blog posts first and then seasonal content etc…. the first thing someone will see clicking on your profile in the app is Your Most Recent Pins.
Other changes you see are a different Search system gone are the images instead it’s a word list, but the speed of the site is much, much faster.
It also looks much cleaner.
What should bloggers be doing with the iOS App for Pinterest Updates
First off head over to your Google Analytics and look at how many people use Mobile devices on Apple (worthwhile looking at android as well as the app will be changing there as well) best way to do this is head to Acquisitions, Source/Medium Click on Pinterest and then add a secondary dimension. The best secondary dimension is under users – then Mobile Device Info and this will produce a table like below
As you can see for my site Rainy Day Mum – it’s going to make a difference and I need to make sure some things happen.
- My profile Picture and description is up to date and reflects me and blog
- I am pinning different things – you don’t want all of those pins to show the same pin or just to show your own pins you want a mix and you want it to reflect what you and your blog is about as well.
- Make sure you are pinning to your most popular boards – after the latest pins come the boards that are most popular and you pinned to most recently.
- Look at what is happening on collaborative boards you are a member of if those boards have people that constantly pin the same pin in a row onto that board then they will be showing up as well.
Solving the pinning strategy
So I use Tailwind (this is my affiliate link) to schedule pins out – I assign slots and then I schedule my own posts as well as others. Using Tailwind I adapt the interval scheduling slightly for each post so that it’s unlikely to have a block of my pins in a row. And then I schedule from blogging groups, boards I love, posts from my Feedly and tribes within Tailwind. These posts fill up between my posts and I don’t appear to spam everyone at once.
With intervals, I use between 3 and 30 days between pins depending on the age of the post, seasonality of it and the number of repins the post already has.